Week 8: Branding – Creating your identity

week 8 brand identity

Welcome to Week 8: branding! Last week we looked at your businesses operations.

This week we’re looking at branding.

We’ve split this up into a 2 part series.

  • Article 1 looks at your name and strapline.
  • Article 2 looks at creating your brand assets, imagery & logo.

This is a pretty creative week. We believe everyone can be creative but there are some aspects to this which you may not be able to do on your own. So we also cover how to outsource some of the design work and how to write a brief for this.

1. Creating your brand PT. 1 – What is a brand? Language, Name & Strapline

In this article, we’ll be covering the basics of creating a brand and its identity. Your brand name and strapline are the two things that will be seen by people the most. It can be argued that these are the most important aspects of your brand.

Topics include:

  • An introduction to branding for those of you who are brand new to the topic. 
  • Your brand’s language: how you will talk to customers and the tone of voice you use.
  • Picking a company name and checking if it’s available
  • The creative process behind creating a strapline for your brand.

2. Creating your brand PT. 2 – Assets, Imagery & Logo

In this article, we cover the more visual side of branding. Your assets, imagery and logo form the most recognisable part of your brand. When you see that a yellow M on a red background you know it’s McDonalds. This is the power of your visual branding and what you want to be trying to recreate. We know that for some people creating the visual side of your brand isn’t easy, not everyone is a graphic designer. Therefore, we’ve included a guide on how to outsource and write a brief for a design agency.

Topics include:

  • Picking a colour scheme & what colours represent which moods
  • Creating a company logo
  • How to outsource designs & creating a brief
  • Imagery and where to find free images as well as creating your own

Next week we’ll be covering the process of designing and creating a website. This will feature the assets you created this week.


This blog post forms part of our series on how to start a business in 90 days. For an overview of the series and all the blog posts so far click here.

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