Launching your business can be a nerve-racking time.
If, however, you’re not quite ready to fully launch just yet, why not try testing your product or service out in a more controlled environment?
Both beta testing periods and soft launches are highly valuable learning procedures. You can gain some insightful customer feedback and iron out any kinks in your business before you fully go to market.
In this article, we’ll guide you through each stage of these processes to help you gain the most value out of this experience.