In the last article of the 90 day challenge, we discussed how to successfully complete a soft launch. With a soft launch, you are only releasing your product/service with the bare essentials and zero marketing fanfare. Now that you’ve done that, it’s time to start getting ready to fully launch your business. In this article, we’ll explore the launch process in depth.
In part 3 of our business planning series we tackle the dreaded financial forecast head on. You’ll pull together everything you’ve learnt in the 90 day challenge to create compelling, realistic financial projections for your startup. It’s not as scary as it seems and we’ll show you exactly what you need to do.
In this article, we’ll be looking at how to design a website. The design of a website should reflect your branding and should also appeal to your target market. Throughout this article we’ll look at how to incorporate all these things into the overall look and feel of your website.
Welcome to week 9. This week, we’ll be looking at how to set up and design your own website. We’ll also look at how to measure the success of your website using website analytics.
If you’ve never worked in HR or recruitment, you might not know the ins and outs of hiring new talent. The process may seem simple, ask questions and see if you like the candidate. However, there are more steps and factors to be aware of when hiring for your startup or established business.
Lucky for you, we’ll cover all the important areas of employing someone today.
One of the pitfalls fledgling entrepreneurs can fall into is getting stuck in the costly product development process. Lot’s of time and money gets invested into a business before customer feedback gets involved. When customer feedback eventually does get involved it can derail a lot of the work that has been put in.
Creating early prototypes for the purpose of gathering feedback is a good way to avoid this issue.
Your Unique Selling Point is your competitive edge – the reason that people will buy from you rather than your competitors. This guide will teach you how to identify product features that your target market wants and what your competitive advantage is.
Previously, we explored the myriad of ways you could take your business to the market. This week, we’ll start to delve into the process of developing the product itself.
This week we’re looking at your target market. Specifically how to find your target audience through effective market research. We show you ways you can find your audience, both local and online. We show you how to create customer personas and how to use them to mould your business.