Marketing

90 Day Challenge, Finance Tips, How to Start a Business, Marketing 14–16 min read

How to Measure the Success of Your Marketing Campaigns

How to Measure the Success of Your Marketing Campaigns

Tim Room

09 December 2019

You've started marketing your product or service. How can you tell if it's doing well or not? Well in this post we'll walk you through how to measure the success of your campaigns with practical...

90 Day Challenge, How to Start a Business, Marketing 12–14 min read

What is a Marketing Channel, and How Do You Choose the Right One?

What is a Marketing Channel, and How Do You Choose the Right One?

Tim Room

09 December 2019

In this post, we'll talk through what a marketing channel is and the options you have. From traditional to more experiential channels, we help you choose a channel that suits your business...

90 Day Challenge, How to Start a Business, Marketing 17–21 min read

How Understanding the Marketing Funnel Will Boost Your Sales

How Understanding the Marketing Funnel Will Boost Your Sales

Tim Room

09 December 2019

This week, we're going to explain the concept of the marketing funnel. We'll walk through the stages and show you how understanding the three stages is the one of the keys to more conversions and...

Marketing 32–38 min read

New to event marketing? Here’s a 5 step guide for a successful exhibit

New to event marketing? Here’s a 5 step guide for a successful exhibit

Tim Room

27 August 2019

Introducing events into your marketing strategy can seem like a daunting task, especially for small businesses. In this blog post we’re going to analyse 5 steps that you can take to help you successfully implement events into your...

Growth, Marketing 37–44 min read

Content Marketing: A Simple Guide for Beginners

Content Marketing: A Simple Guide for Beginners

Robin Booth

25 November 2018

Content marketing is a great and until recently, unsung marketing tool. Read our guide to find out why you might already have good content, even if you don't realise...

Business, Business Management, Finance Tips, Marketing, Startups 9 min read

UK & Ireland Conferences 2018 – Finish The Year Strong!

UK & Ireland Conferences 2018 – Finish The Year Strong!

Robin Booth

20 August 2018

Want to stretch yourself and reach your goals? Click to find out about some of the amazing UK & Ireland business conferences taking place in Q4...

Growth, Marketing, Startups 12–15 min read

3 Simple Secrets to Online Success For Your Small Business

3 Simple Secrets to Online Success For Your Small Business

Robin Booth

28 May 2018

Even if your business does not trade online, it is incredibly valuable to have an online presence. In this article, Kayleigh Alexandra from Micro Startups explains the best ways to optimise your web marketing...

Marketing 6 min read

Millennial spending patterns and market research

Millennial spending patterns and market research

Robin Booth

23 April 2018

Many different factors lead to the construction of a target market. In this article, I talk about why targeted marketing is important and show how one factor can influence many different areas of a customer's approach to...