In the last article of the 90 day challenge, we discussed how to successfully complete a soft launch. With a soft launch, you are only releasing your product/service with the bare essentials and zero marketing fanfare. Now that you’ve done that, it’s time to start getting ready to fully launch your business. In this article, we’ll explore the launch process in depth.
Launching your business can be a nerve-racking time.
If, however, you’re not quite ready to fully launch just yet, why not try testing your product or service out in a more controlled environment?
Both beta testing periods and soft launches are highly valuable learning procedures. You can gain some insightful customer feedback and iron out any kinks in your business before you fully go to market.
In this article, we’ll guide you through each stage of these processes to help you gain the most value out of this experience.
In the last week of the 90 day challenge, we discuss how to fully launch your business.
Preparing for a full business launch can be a stressful time. However, this week, we will guide you through each stage of the business launch. We will look at everything from beta testing to completing a soft launch.
By the end of this week, you will be able to confidently and smoothly go to market.
Welcome to Part 2 of our series on creating a brand. In this article, we’re going to focus on the more visual side of creating a brand. So we’ll look at your brand assets, imagery & your logo. We cover how to come up with ideas through the use of mood boards, choosing the right colour palette and so much more.
You’ve started marketing your product or service. How can you tell if it’s doing well or not? Well in this post we’ll walk you through how to measure the success of your campaigns with practical examples.
In this post, we’ll talk through what a marketing channel is and the options you have. From traditional to more experiential channels, we help you choose a channel that suits your business best.
This week, we’re going to explain the concept of the marketing funnel. We’ll walk through the stages and show you how understanding the three stages is the one of the keys to more conversions and sales.
Welcome to week 6! This week we’re talking all about marketing. First, we’ll discuss the marketing and sales funnel. Then we’ll explain marketing channels and which ones are best for you. Finally, we’ll walk you through how to measure the success of your campaigns.
One of the pitfalls fledgling entrepreneurs can fall into is getting stuck in the costly product development process. Lot’s of time and money gets invested into a business before customer feedback gets involved. When customer feedback eventually does get involved it can derail a lot of the work that has been put in.
Creating early prototypes for the purpose of gathering feedback is a good way to avoid this issue.
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