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How to start a business

doodles with marketing jargon on, orange cover with text reading "week 6, marketing & sales - funnel, channels & metrics

Week 6: Marketing – Funnel, Channels & Metrics

Week 6: Marketing – Funnel, Channels & Metrics

Welcome to week 6! This week we’re talking all about marketing. First, we’ll discuss the marketing and sales funnel. Then we’ll explain marketing channels and which ones are best for you. Finally, we’ll walk you through how to measure the success of your campaigns.

Tim Room 9th December 2019 By No Comments Read this post

How to create and test a minimum viable product (MVP) for your startup

How to create and test a minimum viable product (MVP) for your startup

One of the pitfalls fledgling entrepreneurs can fall into is getting stuck in the costly product development process. Lot’s of time and money gets invested into a business before customer feedback gets involved. When customer feedback eventually does get involved it can derail a lot of the work that has been put in.

Creating early prototypes for the purpose of gathering feedback is a good way to avoid this issue.

clipboard, orange box with text "week 3 market research - customers & competitors"

Week 3: Market Research, Your Customers & Competitors

Week 3: Market Research, Your Customers & Competitors

So you’ve got a business idea, now you need to know whos going to buy your product or service. You might already have an idea of who this is, but with proper research, you’re not going to know for sure. We’ll show you how to find your competitors and your target market through effective market research. We’ll use the data gathered here to identify your competitors and target market so you’re more prepared for launch.

Tim Room 18th November 2019 By No Comments Read this post

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