Welcome to Part 2 of our series on creating a brand. In this article, we’re going to focus on the more visual side of creating a brand. So we’ll look at your brand assets, imagery & your logo. We cover how to come up with ideas through the use of mood boards, choosing the right colour palette and so much more.
You’ve started marketing your product or service. How can you tell if it’s doing well or not? Well in this post we’ll walk you through how to measure the success of your campaigns with practical examples.
In this post, we’ll talk through what a marketing channel is and the options you have. From traditional to more experiential channels, we help you choose a channel that suits your business best.
This week, we’re going to explain the concept of the marketing funnel. We’ll walk through the stages and show you how understanding the three stages is the one of the keys to more conversions and sales.
Welcome to week 6! This week we’re talking all about marketing. First, we’ll discuss the marketing and sales funnel. Then we’ll explain marketing channels and which ones are best for you. Finally, we’ll walk you through how to measure the success of your campaigns.
One of the pitfalls fledgling entrepreneurs can fall into is getting stuck in the costly product development process. Lot’s of time and money gets invested into a business before customer feedback gets involved. When customer feedback eventually does get involved it can derail a lot of the work that has been put in.
Creating early prototypes for the purpose of gathering feedback is a good way to avoid this issue.
Your Unique Selling Point is your competitive edge – the reason that people will buy from you rather than your competitors. This guide will teach you how to identify product features that your target market wants and what your competitive advantage is.
Previously, we explored the myriad of ways you could take your business to the market. This week, we’ll start to delve into the process of developing the product itself.
Ever wondered what the best ways to find competitors for your upcoming business? How do you analyse them? Don’t worry we cover all the ways you can find your competitors, both local and online. Then we’ll go through the ways that you can analyse them to influence your business decisions.
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