You’ve started marketing your product or service. How can you tell if it’s doing well or not? Well in this post we’ll walk you through how to measure the success of your campaigns with practical examples.
In this post, we’ll talk through what a marketing channel is and the options you have. From traditional to more experiential channels, we help you choose a channel that suits your business best.
This week, we’re going to explain the concept of the marketing funnel. We’ll walk through the stages and show you how understanding the three stages is the one of the keys to more conversions and sales.
Welcome to week 6! This week we’re talking all about marketing. First, we’ll discuss the marketing and sales funnel. Then we’ll explain marketing channels and which ones are best for you. Finally, we’ll walk you through how to measure the success of your campaigns.
Your Unique Selling Point is your competitive edge – the reason that people will buy from you rather than your competitors. This guide will teach you how to identify product features that your target market wants and what your competitive advantage is.
One of the pitfalls fledgling entrepreneurs can fall into is getting stuck in the costly product development process. Lot’s of time and money gets invested into a business before customer feedback gets involved. When customer feedback eventually does get involved it can derail a lot of the work that has been put in.
Creating early prototypes for the purpose of gathering feedback is a good way to avoid this issue.
Previously, we explored the myriad of ways you could take your business to the market. This week, we’ll start to delve into the process of developing the product itself.
So far this week we’ve looked at how to choose the right business model for your startup. Now, we’ll be looking at how to find the right type of pricing strategy to sell a new product.
Your business model and pricing strategy are interrelated. In some cases, the pricing strategy you choose to adopt may even dictate your business model.
So, you’ve got a big idea for a business and you’ve started researching the market you want to approach.
What’s next? How do we take this seed of an idea and nurture it into a credible business?
That’s what we’ll tackle in this article where we begin refining your idea into something that can make money. There’s more to starting a business than just coming up with a product or service you can sell.
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