Welcome to Part 2 of our series on creating a brand. In this article, we’re going to focus on the more visual side of creating a brand. So we’ll look at your brand assets, imagery & your logo. We cover how to come up with ideas through the use of mood boards, choosing the right colour palette and so much more.
PT1 of 2. In this article, we’ll cover the basics of your brand. We start with an introduction to the world of branding and what exactly it is. We’ll then move on to cover the language you use, your name and your all-important strapline.
Welcome to week 8! This week we’re talking all about branding. We’ve split this week into two parts. Part 1 will look at what exactly is a brand, the language you use, your name and strapline. Part 2 looks at the more visual side of your brand. It covers your brand assets, imagery and your all-important logo.
You’ve started marketing your product or service. How can you tell if it’s doing well or not? Well in this post we’ll walk you through how to measure the success of your campaigns with practical examples.
In this post, we’ll talk through what a marketing channel is and the options you have. From traditional to more experiential channels, we help you choose a channel that suits your business best.
This week, we’re going to explain the concept of the marketing funnel. We’ll walk through the stages and show you how understanding the three stages is the one of the keys to more conversions and sales.
Welcome to week 6! This week we’re talking all about marketing. First, we’ll discuss the marketing and sales funnel. Then we’ll explain marketing channels and which ones are best for you. Finally, we’ll walk you through how to measure the success of your campaigns.
Your Unique Selling Point is your competitive edge – the reason that people will buy from you rather than your competitors. This guide will teach you how to identify product features that your target market wants and what your competitive advantage is.
This week we’re looking at your target market. Specifically how to find your target audience through effective market research. We show you ways you can find your audience, both local and online. We show you how to create customer personas and how to use them to mould your business.
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