All Posts By

Megan McMillan

How to create and test a minimum viable product (MVP) for your startup

How to create and test a minimum viable product (MVP) for your startup

One of the pitfalls fledgling entrepreneurs can fall into is getting stuck in the costly product development process. Lot’s of time and money gets invested into a business before customer feedback gets involved. When customer feedback eventually does get involved it can derail a lot of the work that has been put in.

Creating early prototypes for the purpose of gathering feedback is a good way to avoid this issue.

How to find the right type of pricing strategy to sell a new product or service

How to find the right type of pricing strategy to sell a new product or service

So far this week we’ve looked at how to choose the right business model for your startup. Now, we’ll be looking at how to find the right type of pricing strategy to sell a new product.

Your business model and pricing strategy are interrelated. In some cases, the pricing strategy you choose to adopt may even dictate your business model.

Week 4: Business model-choosing your business model and pricing strategy

Week 4: Business model-choosing your business model and pricing strategy

A business model is your company’s strategy that defines how your business is going to make a profit. Your business model should describe things like your value proposition, which depicts the goods or services that your offering and why your customers desire them. This description should clearly differentiate your product or service from your competitors. By the end of this blog post, you should be in a better position to determine the best business model for your startup.

how to come up with profitable business ideas using ideation

How to come up with profitable business ideas using the ideation process

How to come up with profitable business ideas using the ideation process

Struggling to come up with ideas for businesses? Don’t worry, we’ll take you through an easy process for coming up with business ideas that match your skillset. We’ll take you through how to identify a gap in the market, if it’s a good business idea and whether it’ll be profitable.

Week 2: Ideation, developing ideas for new businesses

Week 2: Ideation, developing ideas for new businesses

Week 2 of our series on starting a business. This week we look at the ideation process, which is the process of coming up with ideas. We cover how to form these ideas and how to use apply your skills to potential business ideas. We also look at the risks and rewards of being an entrepreneur, this covers the benefits as well as making you aware of some potential negatives.

Take the tour of Brixx