doodles with marketing jargon on, orange cover with text reading "week 6, marketing & sales - funnel, channels & metrics

Week 6: Marketing – Funnel, Channels & Metrics

Week 6: Marketing – Funnel, Channels & Metrics

Welcome to week 6! This week we’re talking all about marketing. First, we’ll discuss the marketing and sales funnel. Then we’ll explain marketing channels and which ones are best for you. Finally, we’ll walk you through how to measure the success of your campaigns.

Tim Room 9th December 2019 By No Comments Read this post

How to create and test a minimum viable product (MVP) for your startup

How to create and test a minimum viable product (MVP) for your startup

One of the pitfalls fledgling entrepreneurs can fall into is getting stuck in the costly product development process. Lot’s of time and money gets invested into a business before customer feedback gets involved. When customer feedback eventually does get involved it can derail a lot of the work that has been put in.

Creating early prototypes for the purpose of gathering feedback is a good way to avoid this issue.

How to find the right type of pricing strategy to sell a new product or service

How to find the right type of pricing strategy to sell a new product or service

So far this week we’ve looked at how to choose the right business model for your startup. Now, we’ll be looking at how to find the right type of pricing strategy to sell a new product.

Your business model and pricing strategy are interrelated. In some cases, the pricing strategy you choose to adopt may even dictate your business model.

How to choose the right business model for your startup

How to choose the right business model for your startup

So, you’ve got a big idea for a business and you’ve started researching the market you want to approach.

What’s next? How do we take this seed of an idea and nurture it into a credible business?

That’s what we’ll tackle in this article where we begin refining your idea into something that can make money. There’s more to starting a business than just coming up with a product or service you can sell.

James Beer 25th November 2019 By No Comments Read this post

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